You’re probably thinking from the title of this post that you’ll be seeing me makeup free, well you will but not until August 29th when women across Australia celebrate Makeup Free Me Day! Makeup Free Me Day is a cause-related charity movement set-up to shine a light on negative self-image, which 90% of Australian women believe is an issue in today’s society. Makeup Free Me is working with the Butterfly Foundation in combating the issues of negative body image and eating disorders.
The Butterfly Foundation is an organisation very close to my heart as issues of negative body image and eating disorders is something many of us can relate to or have been afflicted by in some shape or form. I suffered from an eating disorder for a few years and it’s something that is very difficult for me to discuss so excuse me if I don’t go into much detail as I prefer to leave this part of my life in the past. However without the help of family, friends, doctors, counsellors and organisations like the Butterfly Foundation I’m not sure I’d be where I am today. No one knows what goes on behind closed doors so never assume that because someone appears ‘together’ in public they don’t punish themselves behind closed doors about the way they look, their weight, the way they believe others perceive them. We all have demons; the critical fact is h0w we deal with them and how we move forward by adopting positive mantras, activities and affirmations.
This year, Makeup Free Me aims to raise $250,000 for the Butterfly Foundation with 100% of funds raised going to combat negative body image and support those affected by eating disorders. Cosmetics brand, Kosmea is thrilled to announce their support for the movement and have signed on as a fundraising partner for the 2014 Makeup Free Me movement. Kosmea are donating a percentage of Rose Hip Oil sales to Makeup Free Me throughout August, and to spread the word, have partnered with Livvy May for a giveaway.
For the opportunity to win one of 3 Kosmea gift packs valued at $100, simply head to Instagram:
1. Follow @kosmeaaustralia and @makeupfreeme
2. Tag a fellow female on a @livvy_may image featuring a Kosmea product (see images to the right or the featured image above) so I know you’ve entered to be in the draw.
Can’t wait to see some readers beautiful faces on the 29th August when you decide to go makeup free! Share the love on social media using #liftthemask and lets do our part to raise awareness about combat negative self-image. Lotsa love LM x x